Sodiq Odetunde Joins FrieslandCampina’s Leadership Team as Medical Marketing Capability Manager for Sub-Saharan Africa Regions.
FrieslandCampina is proud to announce the promotion of Sodiq Odetunde to Medical Marketing Capability Manager, effective April 1, 2022, marking his transition into the company’s leadership team. This well-earned advancement recognizes Odetunde’s exceptional contributions to FrieslandCampina’s Specialized Nutrition business, as well as his expertise in medical marketing, data analytics, and strategic business growth.
Odetunde graduated at the top of the Medical Physiology class of 2015 from the prestigious University of Ilorin and began his career at Nestlé as a Nutrition Advisor in Northern Nigeria before joining FrieslandCampina as a Medical Detailing Manager in 2018. Since then, he has held several commercial roles within the company. Prior to stepping into this new position, he served as a Category Brand Manager in the Specialized Nutrition category, where he successfully led key brand initiatives, developed winning go-to-market strategies, and strengthened FrieslandCampina’s relationships with healthcare professionals. His ability to bridge medical science with marketing innovation has been instrumental in expanding the company’s reach and impact.
In this leadership role, Odetunde will drive the medical field operations marketing strategy across Sub-Saharan Africa while overseeing the Veeva Healthcare-based CRM cloud administration, with a key focus on leveraging data insights to enhance decision-making and operational efficiency.
Reflecting on his promotion, Odetunde shared:
“I am honored to step into this leadership role at FrieslandCampina. This promotion is a testament to FrieslandCampina’s commitment to nurturing talent and driving innovation in consumer healthcare. I look forward to continuing my journey of making high-quality nutrition accessible and impactful.”
According to the Marketing Director, Ms. Dolapo Otegbayi, “Sodiq is one of the most dedicated and professional talents I have worked with in the past. His commitment to excellence and passion for driving impactful healthcare solutions make him an invaluable asset to our team.”
Odetunde’s exceptional contributions have been recognized beyond FrieslandCampina, earning him the prestigious Brand Manager of the Year award at the MarketingWorld Awards.
His leadership in consumer healthcare and marketing continues to shape industry standards, reinforcing FrieslandCampina’s vision of delivering superior nutritional solutions.
As FrieslandCampina continues to strengthen its leadership team, this promotion underscores the company’s commitment to recognizing and empowering top talent to drive business growth and enhance consumer well-being.
